Ugly Can be Good too

So says a recent study from Princeton University. The research findings suggest that a user is less likely to remember content that is presented in a simple format, as it encourages our brains to become ‘lazy’. They cite reading from an eReader as an example, as it is somewhere the content is displayed “in such a…

CES Preview

Against the backdrop of an improving global economy and relentless consumer demand for mobile gadgetry – believe it or not – it’s time once again for CES, which comes each year with the relentless speed (and excitement) of the holidays. You’ll hardly have had a chance to sort out your gifts before you’re dazzled by…