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Release Date: June 7, 2010

Livescribe Increases Retail Presence in Australia

Partnering with Leading Australian Retailers - Dick Smith, JB HiFi and Myer

OAKLAND, Calif. – June 7, 2010 – Livescribe Inc. (www.livescribe.com) today announced the addition of Myer to its retail portfolio strengthening its nationwide presence. This announcement comes on the back of the recent news, that Livescribe products and accessories are now available in DickSmith, JB HiFi, Harvey Norman, OfficeWorks, WoW Sight and Sound, Next Byte and Apple in Australia.

“Livescribe entered the Australian market with Officeworks as its primary national retailer, at the end of 2008,” said Remo Behdasht, director of international sales, Livescribe Inc. “We have spent the last 16 months building our retail footprint in the Australian market, with DickSmith, JB HiFi, Harvey Norman, WoW Sight and Sound, NextByte, and Apple stores now selling our products. We are fully committed to further strengthening the relationships our retail channel partners to expand the availability of Livescribe Pulse smartpens and accessories to consumers.”

The Pulse smartpen captures handwriting and simultaneously records audio and synchronises it to the writing, so users never miss a word. The 4GB Pulse smartpen is available for a RRP A$299, providing more than 400 hours of recorded audio and the 2GB Pulse smartpen is available for a RRP of A$259, providing storage for more than 200 hours of recorded audio. Both devices provide ample storage for consumers to add applications offering entertainment, education and productivity tools.

In addition to the Pulse smartpen, consumers may also buy the latest Livescribe accessories such as the Premium Leather Case (A$39.95), 2-Pack of Black Lined Premium Bound journals (A$39.95), 4-Pack of A4 (A$39.95), A5 notebooks (A$29.95), Pro-Charging Cradles (A$49.95) or 5-Pack of ink cartridges (A$9.95).

About Livescribe

Located in Oakland, Calif., Livescribe has developed a new low–cost mobile computing platform that enhances productivity, learning, communication and self expression for anyone that uses pen and paper. The Pulse smartpen revolutionizes the act of writing by recording and linking audio to handwriting, so users never miss a word. For more information, visit Livescribe at www.livescribe.com/au.

About Anoto Group AB

Anoto Group is the world leader in Digital Pen and Paper technology and inventor of the first commercialized Digital Pen and Paper system allowing quick and reliable transmission of handwritten text from paper to digital media. Anoto works with a global network of partners focusing on user–friendly forms solutions for efficient capture, transmission and storing of data for a variety of business segments including healthcare, banking and finance, transportation and logistics, government and education. The Anoto Group has around 100 employees, offices in Lund (head office), Boston and Tokyo. Major shareholders are Norden Technology A/S, Robur and SEB. The Anoto share is traded on the Mid Cap of the OMX Nordic Exchanges in Stockholm under the ticker ANOT. For more information: www.anoto.com

 

Media enquiries:
Jenny Crowcroft or Louisa Percy
Bite Australia
02.9377.1111
jenny.crowcroft@bitecommunications.com
louisa.percy@bitecommunications.com